July 17, 2008

Imagineer on FilmMakingCentral.com

Allan Head Shot

Imagineer Systems' CEO, Allan Jaenicke returns to FilmMakingCentral.com for a chat with Dave Basulto.  In the interview, Allan talks about the video tutorial contest currently underway (this is a pretty hot contest; the best submission wins $10,000 worth of Imagineer VFX tools!), and also touches on some new software releases coming later this summer and early this fall.  This is great news for existing customers and I think it's a real testament to how Imagineer listens to its customers.  


When Imagineer announced it's plans for mogul at NAB, customers thought "this is great, but we still love the current products.  We want continued support there too!"  So that's exactly what Imagineer is doing; while they're going full guns developing mogul, they're also pouring more resources into upgrades and new releases for current tools.  Stay tuned for more news on those releases.

Jaenicke also confirmed some very cool news; Imagineer will be at Siggraph next month in the Plugin Pavilion.  So look for some announcements on that coming very soon.  I'll be sure to keep you posted here.

July 09, 2008

VFX Wish List

MotorV1 - BMW_Splines_CurveEd


Imagineer is giving its customers a chance to add new tools to their VFX workflow, kind of a summertime wish list sale.  Here's an excerpt from a customer newsletter that went out today.  So if you're a current customer, you should check this out:

As you head directly into the dog days of summer, and perhaps have a few moments to stop and assess the gaps in your visual effects workflow, Imagineer Systems is offering its customers the chance to fill in those gaps and create the ultimate Imagineer VFX toolkit.

Have you been loving the rig removal features of mokey, but wish you had the warper and 3D offset of monet? Or have you been effortlessly exporting tracks from mocha for After Effectsto After Effects, but wished you had more roto and stabilization capabilities?

Imagineer Systems wants to help.

Starting today, Imagineer Systems is offering current users 50% off the price of any VFX tool in our arsenal that you always wished for. This offer is valid from July 9, 2008 through July 30, 2008 and can be applied to any Imagineer Systems product, floating or node-locked.

To take advantage of this unique opportunity to complete your Imagineer VFX toolkit, please contact your local reseller or sales representative:

North America West: billyw@imagineersystems.com

North America East: rosss@imgaineersystems.com

Europe, Asia, Latin America: allanj@imagineersystems.com
 

July 08, 2008

Imagineer Systems Tutorial Contest: Win Some Serious Kit!


SparkMedia_VFX116_Screen02_FullRes

We put out a press release today announcing a pretty cool new contest from Imagineer Systems.  It's pretty simple: Make the best tutorial of an Imagineer Systems VFX tool, win $10,000 worth of VFX software!

Here's the announcement with the contest details:

Media Contact: 

Kevin M. Bourke, BourkePR

+1.781.545.7449

kbourke@bourkepr.com 

Imagineer Systems Challenges VFX, Editorial Community with Video Tutorial Development Contest

VFX Industry Influencers to Participate on Panel of Judges; Winner Takes Home 

$10,000 VFX Tool Kit

GUILDFORD, UK (July 8, 2008) Imagineer Systems (www.imagineersystems.com), creators of next-generation VFX tools, today announced it is extending a challenge to Imagineer Systems customers and the entire VFX, content creation and post production community, to create the next great series of video tutorials for Imagineer Systems VFX tools.  Continuing its spirit of listening to, and learning from its customers, the Company is challenging users to create video tutorials that best educate new users of Imagineer VFX solutions on the workflow features of its tools.  

The winners will be judged on content, video quality, technical quality of audio and video and instructional clarity and completeness.  Additionally, the top winner will receive a comprehensive Imagineer Systems VFX software suite valued at $10,000.  Winners will be formally announced by the Company to the industry press, and the winning entry will be highlighted on www.imagineersystems.com

As part of the contest, Imagineer Systems executives, as well as industry influencers and well-known VFX heavyweights such as Aharon Rabinowitz of Creative Cow and AENY, Chris Meyer of Cybermotion and Mark Christiansen of Pro Video Coalition, will participate on a panel of judges and will help decide on the winning entries.

“We have always been committed to listening to what our customers are saying about Imagineer Systems products, and we take their feedback very seriously,” said Allan Jaenicke, chief executive officer of Imagineer Systems.  “One of the resounding comments we hear from customers is, ‘we want more tutorials.’  As we thought about tackling this request, we realized that by challenging the community to share their ideas with us, we could ultimately deliver a series of tutorials with perspectives, tips and advice that are so valuable to users, and at the same time, generate a lot of excitement in the community.  We’re very excited to see what our users come up with!”

Contest Details

The Imagineer Systems Video Tutorial Contest is open to everyone, and participants must follow these guidelines:

Video Tutorial Topics/Products: Imagineer Systems’ mocha, mocha-AE, motor, monet, mokey. Topics may cover motion tracking, rotoscoping, rig removals, stabilzation and can be designed for beginning or advanced users.

Format: Participants should use screen recording software, such as Camtasia or ishowu;

Files: Video files should be compressed for good viewing resolution, e.g., Quicktime H.264;

Deadline:  All entries must be submitted to Imagineer Systems by July 31st, 2008

For detailed information on contest rules and technical specs please visit: http://www.imagineersystems.com/company/news/157 

Winners will be announced August 15th, 2008.

About Imagineer Systems 

Imagineer Systems Ltd innovates and markets next-generation visual effects solutions for film, video and broadcast post production markets.  In response to a groundswell desire for a more innovative approach to VFX, Imagineer Systems has developed an entirely new VFX architecture, one that embraces better integration, collaboration, performance and feels like an extension of the creative thought process – mogul.  Imagineer Systems has made its mark on such marquis Hollywood blockbuster productions as Casino Royale, Pirates of the Caribbean and Harry Potter. Imagineer’s product line consists of monet™ - placement station, mokey™ - removal station, motor™ - roto station, mocha™ - tracking station and mofex™ - plug-in for Shake. Imagineer Systems was founded in 2000 and its headquarters is located in Guildford, United Kingdom.  For more information visit www.imagineersystems.com.  For more information on mogul, please visit www.mogulvfx.com.  

###

 

June 24, 2008

Automatic Duck: "Get Me to Cannes On Time!"

Automatic Duck’s Elegant Workflow, Flawless Execution Helps Hollywood Filmmaker, Jim Dodson Complete Complex Sequences; Delivers Newest Blockbuster to Cannes Film Festival On Time

JD

As the deadline for the 2008 Cannes Film Festival loomed heavily on the horizon, filmmaker Jim Dodson had mounting deadline challenges.  After nearly 16 weeks in the editing rooms, piecing together sequence after complex sequence, there were a few work items on the table he knew would put them past their deadline and in danger of missing the festival.  But that was clearly not an option; Dobson had a secret weapon.

His film project, a Hollywood production releasing this fall by MGM Studios called “The Other End of the Line,” was already rife with editing challenges.  Here’s a typical scenario facing the edit team; The star, Jesse Metcalfe, plays an ad executive who falls in love with a credit card phone operator in India.  Naturally, as part of character development, it’s up to Jim’s crew to also create a believable environment for the character.  To create a realistic ad agency look and feel, Dodson needed to create a series of “fake” television commercials -- mock-ups that Metcalfe’s character pitches to his clients.  Sounds straightforward.  But when these ‘fake commercials’ consist of 250 layers, edited in Final Cut Pro and need to be exported to After Effects, things suddenly grind to a halt.  That’s when the filmmaker reached for Automatic Duck Pro Import AE.  Dodson had used an earlier version of the product extensively on Behind Enemy Lines 2, and he knew he would be depending on it even more heavily on this project!


01 fav 0415

“We were really under the gun with this project,” said Jim Dodson, famed Hollywood filmmaker, whose credits include ‘Behind Enemy Lines 2,’ ‘Catch that Kid’ and ‘Sunset Strip.’  “We edited all the fake commercials in Final Cut Pro and needed to export all the sequences into After Effects to add in all the special effects.  But with 250 complex layers, this is an impossible task.  Automatic Duck performed flawlessly, elegantly and with amazing speed and accuracy, importing 250 layers with all stacks perfectly in tact and in the right order!  We could not have done this without Automatic Duck, nor would we have made it to Cannes in time!”

“Another thing Automatic Duck provides us is the freedom to do so much of our work in Final Cut Pro.  We didn’t have to compromise our workflow, and it enabled us to operate worry-free because we knew that, if we needed to export into another tool or platform for some finishing work, we could with no effort, no lost time, and no pulling our hair out.”

Dodson, who prefers Final Cut Pro, also works extensively with Avid and After Effects.  “When the trailer house edited an entire three minute trailer on the Avid, and we had one day to do a Hi Def online on Final Cut Pro, it was Automatic Duck Pro Export FCP that read in the Avid timeline and gave us a flawless Final Cut sequence.”

With Automatic Duck Pro Export FCP also as a staple in his tool box, Dodson has extreme flexibility.  “We were building a number of slow motion shots in Final Cut Pro, including all the ins and outs.  With Automatic Duck, we’re able to simply send one cut to our Avids to take them to the next level.  It’s so fast, there’s no reason not to build all your shots in Final Cut Pro.  It’s perfect for us.”

“Automatic Duck is now a critical part of my workflow.  It works so well, I can confidently tackle my most massive undertakings, the most audacious of tasks.  I buy a lot of plug-ins; they all have their bugs, quirks and eccentricities -- qualities you can’t afford when you’re under the gun like I so often am.  Automatic Duck has none of these personality issues.  I won’t work without it!”

“The Other End of the Line” made it’s debut last month at the Cannes Film Festival, where it was received with critical acclaim.  It will be released nationwide this fall.


June 19, 2008

On2 On To Another CEO?!

Bill Joll On2
It's been a long time since my last post; I've been heads down and slogging through.  But some news I came across today made me stop in my tracks.  On2 Technologies CEO, Bill Joll, stepped down somewhat unexpectedly and without reason!  

Disclosure: On2 Technologies was a client of mine a few years back; in the days of Doug McIntyre at the helm.  It wasn't until Bill Joll came on board and brought with him his own marketing team did I step aside and stop working for them.  So it's been at least 2 or 3 years since I've been in touch with these guys.

I could never understand why this company could not get off the launch pad in a big way; arguably and objectively speaking, On2 makes the industry's finest codecs -- they put high quality online video on the map with their codecs that went into the early Flash players.  But there seems to be some management curse that runs through this company that keeps them down; I don't get it -- never did, never will.

The news reported by Liz Gannes over at NewTeeVee sites that, while Joll stepped aside without notice or reasons, the company was under the microscope for allegedly falsifying sales reports and consequently restating earnings.  So you think maybe that had something to do with it?  Sarcasm....

I'll be watching again very closely now, interested to see who takes over.  Right now, Matt Frost is stepping up as interim COO/CEO -- Matt's a great guy, very smart and I wish only the best for him and the rest of the crew remaining. I just hope for their sake they get someone in there that can deliver the success this company really deserves.

May 09, 2008

Updates from Wes Plate, Automatic Duck

Duckwithshadow

So very much happening with Wes and Automatic Duck; a busy production schedule and a busy travel schedule are keeping Wes, well, very busy. Here's a snapshot of what's going on with the Duck:


Proimportfcp2_2

Pro Import FCP 2.04
Pro Import FCP 2.04 is now available for download from our website at http://www.automaticduck.com/support/updates/
Version 2.04 addresses issues found since the 2.03 release last year and also adds new "Use Existing Media" codec compatibilies for DV25, DV50 and DVProHD Avid media.

With Pro Import FCP 2.04 you can import Avid sequences that use DV25, DV50 or DVCProHD media with the "Use Existing Media" option and Pro Import FCP will create QuickTime reference movies to the Avid OMF or MXF media files using Apple's own QuickTime codecs. This means Final Cut Pro is very happy to play back the media files and you shouldn't see any possible conflicts from the Avid Codecs. Enjoy!

Pifcpsbpbundle_2
Toon Boom StoryBoard Pro
Another exciting development in the world of Pro Import FCP is that it can now import AAF files exported from Toon Boom's StoryBoard Pro. StoryBoard Pro is excellent for creating animated storyboards and by bringing your animatic into Final Cut Pro you can work right away with your timings worked out in preproduction.

Automatic Duck has teamed up with Toon Boom to offer excellent pricing on a bundle of Pro Import FCP and StoryBoard Pro. Purchase the two pieces of software together from Toon Boom's online store for $1099, a savings of nearly $300 (PIFCP is normally $495, SBP normally $899, $495+$899 would be $1394).

To purchase the bundle of Pro Import FCP and StoryBoard Pro, click here to visit Toon Boom's online store.

Proimportae4_2

Pro Import AE 4.02
Pro Import AE has been updated to version 4.02 and is available for download from http://www.automaticduck.com/support/updates/
This version corrects issues discovered since the release of 4.01 last year. This includes a recent issue with QuickTime 7.4.1 on Windows.

User Group visits
Automatic Duck president Wes Plate will be visiting a few Final Cut Pro and Avid user groups to preview some of the new capabilities coming in Pro Export FCP 4.0. More visits are expected later this year, but coming up in May and June the following are planned...

SF Cutters (San Francisco FCP UG) - May 29
http://www.sfcutters.org/

Moving Pictures Collective (NY FCP UG) - June 12
http://www.movingpicturescollective.org/

If you're in San Francisco or New York City on the above dates it would great to see you at the meeting. Later this year we're planning to visit user groups in Boston, Dallas, Los Angeles, Orlando and more.

May 05, 2008

Iron Man; A Good Sign for Our Industry

Images_2


The Wall Street Journal reports this morning that Marvel Studios' Iron Man is basking in the glow of a huge debut weekend for Iron Man, raking in $104.3 million since its opening on Thursday night. That figure earns Iron Man the second-biggest opening weekend ever for a film that isn't a sequel, behind the original Spider Man which debuted in 2002. The article also goes on to say that this kind of dominance "shows that moviegoers were ready for a big popcorn action movie after a soft winter that finds 2008 movie attendance down nearly 6% so far."

This is a good sign for our space and welcome news, especially for a guy (me) weary of the macro world and economic news of doom and gloom. The blogosphere and the Twitterverse is buzzing this morning from those who've seen the movie, and we'll certainly be seeing many behind-the-scenes, how'd they do that-style stories from the community of editors and VFX artists who played a role in the success of Iron Man.

There's clearly a lot of talent in our community, and it's heartening to see positive signs of growth and opportunity - it's a ripple effect that's good for all of us.

May 02, 2008

The Art of Color

Color_correct


The one thing I've noticed lately is the emergence of the blog in the post production space; conversations are still very much alive in the forums, but it's great to see a growing number of individual pros blogging their perspectives, their work and their opinions.

Scott Simmons of EditBlog brought up a great post from Tim Leavitt, who's blog "views from the cutting room floor" has been around for quite a while now. He talks about the 'under-appreciated art of color correction.' And unless you sit and watch a true colorist at work, you can really begin to forget the nuance and immense talent and attention to the minutest of details that goes into color correction. While the tools get better and better, they truly serve to make the colorist that much more valuable.

While video may have killed the radio star, newer, better, simpler and more powerful color correction and grading tools will only make the colorist stronger.

April 24, 2008

Automatic Duck: NAB Show Specials

Avidtimelinetoliquid

In case you didn't know, Wes Plate of Automatic Duck is extending his NAB show specials -- $100 off all Duck products -- until the end of April. Just enter the coupon code: NAB2008 and you can take advantage of this great deal. Just click here and go for it!

Duckwithshadow

Imagineer mogul/review: First Look

Main_2


If you didn't make it to NAB, or if you couldn't get into the Imagineer Systems booth to see a mogul demo, Studio Daily has the entire demo; the actual demo presented throughout the show.

Check it out here: